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Artgym and adidas win prestigious ATD Excellence In Practice award

Stephen Bates

adidas’s Director Development Experience program (DDE), has won a prestigious award for the third year in a row. At the ATD’s 2023 International Conference in San Diego, the program was honoured with an Excellence In Practice Award for the Leadership Development category. This award builds on the success of last year’s Brandon Hall Group award for ‘Best Unique or Innovative Leadership Program’.

Researched, designed, and delivered through an Artgym X adidas collaboration, the program is now in its fifth year and running stronger than ever. Delivered in over 20 countries, this highly innovative leadership development experience won the award because it delivers such exceptional results.

The Excellence in Practice Awards honor companies that have demonstrated clear, measurable and sustainable results against organizational goals. They also look for practices that have meet a demonstrated need, have appropriate design values, and are clearly aligned with other performance improvement initiatives.

Categories for the awards include career development, change management, coaching and mentoring, customer service training, diversity and inclusion, learning technologies, managing the learning function, onboarding, and sales enablement. Applications are assessed in a rigorous blind review by members of the Awards Advisory Committee, comprising of leading experts in the field.

Artgym Founder, Eugene Hughes, commented on the award win:

“At Artgym, we believe that corporate learning and leadership development need to radically transform to meet the needs of the 21st century, and we know that this type of innovation takes creativity and collaboration. We are very proud to see our collaboration with adidas continue to go from strength to strength and get such great industry recognition.”

“A massive thank you to the team at adidas for their continued trust in us. We couldn’t be prouder to work with such an amazing client. And congratulations to team adidas x Artgym for bagging this prestigious award”

“We are very proud to see our collaboration with adidas continue to go from strength to strength and get such great industry recognition. A massive thank you to the team at adidas for their continued trust in us.”

Commenting on the purpose and focus of the awards, ATD President and CEO Tony Bingham, said: “ATD award winners reflect a deep commitment to the value of developing people in the workplace. Winning organizations demonstrate how aligning talent development to business needs can increase the performance and success of organizations worldwide. The accomplishments of these winners advance knowledge in the talent development profession and contribute to increasing workforce capability and organizational competitiveness.”

A full list of winners can be found on ATD’s website.


About Artgym

Artgym is an international people and culture business. We believe that everyone is creative, and we’re committed to bringing this human advantage to the future of work. Rooted in behavioural science, our award-winning approach combines the power of creative thinking with the discipline of team-based practice.

Founded in 2004, Artgym has designed and delivered learning, leadership and culture change programs for some of the world’s most successful organisations including adidas, AXA, Balenciaga, Capgemini, Gucci, Sony Music and STADA. Currently, these programs run across 33 countries and in 11 different languages.

About ATD

ATD is the world’s largest professional membership organization supporting those who develop the knowledge and skills of employees, improve performance, and help to achieve results for the organizations they serve. Established in 1943, the association was previously known as the American Society for Training & Development.

ATD’s members come from more than 100 countries and work in public and private organizations in every industry sector. ATD supports talent development professionals who gather locally in volunteer-led US chapters and international member networks and with international strategic partners. For more information, visit