The Creative Enterprise:
A rallying call for change
The Creative Enterprise
We stand at a turning point in human history. The systems that shaped the industrial and digital ages – built on control, efficiency, and hierarchy – are breaking down.
In The Creative Enterprise, award-winning psychologist Dr. Eugene Hughes argues that we can reclaim what makes us most human – our creativity – to shape a better future of work.
He shows how organisations thrive when they act as living systems, powered by curiosity, empathy, and collaboration rather than the mechanistic models that compromise human potential.
Embedding
creativity as a
shared daily
practise
Drawing on real-world case studies and decades of behavioural science, The Creative Enterprise is a definitive guide for leaders, change-makers, and creatives — helping them to unlock collective creativity as a source of organisational resilience, wellbeing, and growth.
It introduces practical frameworks for experimentation, reflection, and embodied learning – and provides a blueprint on how to embed creativity as a shared daily practice in organisational cultures.
“Collective creativity has been the driving force for all human development throughout history. Yet the mechanistic models that govern the way we work suffocate the individual and collective creativity that make work meaningful and progress possible.”
Extract from The Creative Enterprise
About the
author
Artgym’s Founder and CEO Dr. Eugene Hughes, is a psychologist and a leading voice on the role of creativity in reshaping the way we live and work.
He has spent more than two decades pioneering behavioural-science methods that help organisations unlock human potential at scale.
