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Compendium of creativity, collaboration and innovation stats and research

9 February 2019

Posted By Andy Favell

Quick links/index:

Half of UK companies do not innovate.
UK firms innovative less than EU peers.
Why don’t firms innovate more?
Creativity is #1 one skill for future-proof jobs.
Organisations that invest in creativity are more productive, innovative and successful.
Creative individuals are better workers & leaders.
CEOs say creativity is the top leadership quality.
Most workers don’t know they’re creative.
Creativity is being bred out of people at school.


Half of UK companies do not innovate, at all.

 

50% of the 13,000 UK firms that responded the UK Innovation Survey, published April 2018, by the Department for Business, Energy & Industrial Strategy, said they did not innovate at all between 2014 and 2016. This stat is all the more shocking as it shows a decline of 3% from 2012 to 2014.


Graph shows that only 50% of UK companies innovated in the period 2014-6, compared to 2012-4 when 53% innovated. Source Gov.uk, via Artgym.com


UK firms innovative less than their EU peers

 

According to the European Innovation Scoreboard 2018, which collates data from national innovation surveys, the most innovative firms were in Ireland, followed by Belgium, Germany, Luxembourg, Austria, Finland, Netherlands, Sweden, France, Greece, Portugal, Denmark, Italy, Cyprus and then UK.

Despite the poor innovation performance of UK firms, when a host of other factors are taken into account the EU considers the UK as a country to be an ‘innovation leader’. This makes it all the more surprising the UK firms are underperforming their peers.

What do they mean by innovate? The EU/UK defines innovation as one of four activities:

  1. Product innovation: the introduction of a new or significantly improved good or service or process.
  2. Engagement in innovation projects not yet complete, scaled back, or abandoned.
  3. Process innovation: new and significantly improved forms of organisation, business structures or practices, and marketing concepts or strategies.
  4. Wider innovation: investment in internal research and development, training, acquisition of external knowledge or machinery and equipment linked to innovation activities.

 

Where does creative collaboration fit into this?

Creativity and collaboration generate the new ideas and concepts and help formulate them into realistic plans and strategies. Innovation is the implementation of those ideas, concepts, plans and strategies.
Thus the creativity and collaboration of company employees are the building blocks of all types of company innovation, whether product, process or wider innovation.

Note below that 10% of companies blame their failure to innovate on lack of skills.

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Why don’t firms innovate more?

 

Respondents to the UK Innovation Survey highlighted several barriers including:

  • Cost of finance, innovation, and economic risk.
  • Lack of qualified personnel and lack of information on markets, technology and demand.
  • UK and EU regulations and Brexit.

Potential barriers to innovation for UK firms include: availability of finance 14%, cost of direct innovation 14%, cost of finance 14%, excessive economic risk 12%, lack of qualified personal 10%, market domination by established firms 9%, UK regulations 9%, Brexit 9%. Source gov.uk (April 2018) via Artgym.


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The stats compendium is regularly updated.
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Creativity is the number one skill required in future-proof jobs

 

For five years running creativity has been the most sort-after skill within the job specifications of the roles analysts predict to be more in demand in the future according to research by the UK Creative Industries Policy and Evidence Centre (PEC) (2018). The other top ten sort-after skills on the job specs were, in order, creativity, time management; mentoring, team building, data analysis, multi-tasking, organisational skills, problem solving, presentation skills and English.

Why this matters

The paper came to three conclusions:

  1. Creativity is likely to become even more important in the future job market. Thus policymakers should be investing in the workforce’s creative skills.
  2. Employers don’t just value creativity alone. They need talent with project management and organisational skills too.
  3. Creative occupations don’t have a monopoly on creativity. Policymakers should also invest in workforce creativity for roles outside the Department of Culture Media and Sport (DCMS) list of Creative Occupations.

 

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Organisations that invest in creativity are more productive, innovative and successful

 

A survey of attitudes to creativity among 5,000 respondents in US, Europe and Japan for the Adobe State of Create Report (2016) discovered the following beliefs:

Organisations that invest in creativity are more likely to:

  • Increase employee productivity (78% agree).
  • Have happier employees (76%).
  • Have satisfied customers (80%).
  • Provide a better customer experience (78%).
  • Foster innovation (83%).
  • Be financially successful (73%).

Graph shows: Organisations that invest in creativity are more likely to: Foster innovation (83%), have satisfied customers (80%), be competitive (79%, provide a better customer experience (78%), be financially successful (73%). Source Adobe (2016) via Artgym Compendium of Creativity Stats.

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➢ Enrol with Artgym Academy today. The next London course starts March 2019.


More creative individuals make better workers and leaders

 

Individuals who are more creative, according to the Adobe State of Create Report, tend to be:

  • Better workers (70%).
  • Better leaders (70%).

Creative people are happier and better paid:

  • 53% of creative people are happy at work. Just 19% of non-creative. people are happy at work.
  • Creative people earn 13% more than non-creative people.

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For CEOs creativity is the most important leadership quality

 

1,500 top CEOs were asked “what are the most important leadership qualities” as part of the IBM Global CEO Study (2010).

60% of CEOs put creativity top of the list; ahead of integrity (52%); global thinking (35%); influence (30%); openness (28%); Dedication (26%); Focus on sustainability (26%); Humility (12%) and Fairness (12%).

Graph shows: Top leadership qualities: Creativity 60%, integrity 52%; global thinking 35%; influence 30%; openness 28%; Dedication 26%; Focus on sustainability 26%; Humility 12% and Fairness 12%. IBM (2010) via Artgym Compendium of Creativity Stats.

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The majority of workers believe they are not creative and are failing to reach their creative potential

 

Respondents to the State of Create Report reported:

  • 41% describe themselves as creative.
  • 31% say they are living up to their creative potential.

 

Why this matters:

Because certain industries, organisations and roles are considered ‘creative’, there is a presumption that other industries, organisations and roles are not creative. This is not true. Every individual has internal creativity waiting to be unlocked.

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➢ Watch this video: Everyone is creative.


Creativity is being bred out of people before they reach the workplace

 

Test-obsessed schools are obliterating creativity and innovation from children.

The Creativity Crisis Study by Professor KH Kim discovered a steady and worsening decline in creativity among Americans between 2008 and 2017.

 

The report concluded:

  • The significant decline in ‘outbox thinking skills’ (fluid and original thinking) indicate that Americans generate fewer ideas / solutions to open-ended questions or challenges, and fewer unusual or unique ideas than those in preceding decades.
  • The significant decline in ‘new box thinking skills’ (elaboration and simplicity) indicate that Americans think less in depth, less focused, and less critically than their predecessors.
  • The significant decline in ‘open-mindedness (creative attitude)’ indicates that Americans are less open to new experiences and different people, ideas, and views than their predecessors.
  • Kim blames the US practice of high-stakes testing, which discourages risk-taking, collaboration, creative pursuits and focus on high achievers and leads to low expectations, narrowed minds, lack of imagination and conformity.

 

Why this matters:

  • Kim believes a school system that discourages creativity will lead to the US producing fewer innovators.
  • The view that schools are stifling creativity is quite widely shared. 65% of respondents to the State of Create Report believed creativity is being stifled by educational systems (65%).

 

The findings of the Creativity Crisis Study :

 

The three graphs show a steep decline in children’s ‘outbox thinking skills’, ‘new box thinking skills’ and ‘open-mindedness’. Source KH Kim The Creativity Crisis Study via Artgym Compendium of Creativity Stats.


Do you want to Lead Creative Collaboration?
➢ Enrol with Artgym Academy today.
The next London course starts March 2019.

The Stats Compendium is regularly updated.

➢ Be the first to know the new stats, research and analysis. Follow us on Twitter, Facebook, LinkedIn and Instagram with the hashtag #creativitystats.

Return to the index.

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