“Is it possible to dramatically grow an organisation at the same time as maintaining the high-performance culture?”
a bit of background
A dynamic organisation
Lebara, a virtual mobile operator, is a dynamic organisation, ranked the fourth fastest- growing UK business in 2006 by The Sunday Times and voted “Best Newcomer” to the UK market in the 2008 Mobile Awards.
With a clear challenge
As the organisation successfully expands into new markets and rapidly grows in size, their challenge to artgym was clear: How to dramatically grow the organisation at the same time as maintaining a values-based, high-performance culture?
artgym brought Lebara employees and our creative facilitators together in a series of rich, immersive and action-orientated activities over the course of three months, where everyone shared the same focus and collaborated to generate insights, ideas, content and the skills to make it happen, together.
1 capturing the essence of high-performance – creating a blueprint for the lebara culture
Our starting point was to define what was at the core of the Lebara culture – to capture the essence of this high-performance culture. Through a series of facilitated activities, key stakeholders from across the whole organisation explored and defined its shared values and the core competencies common to all employees. This ‘essence of the Lebara culture’ was then used as the core content to engage the whole organisation. We called this The Lebara Blueprint.
2 leading by example – leadership development workshops
The Senior Leadership Team came together throughout the life-cycle of the project to focus on The Lebara Blueprint and learn how to use this to lead the whole organisation. The Senior Leadership Team was coached through a series of activities that included going out to meet customers face-to-face, challenging their own personal leadership styles and committing themselves to new breakthrough actions.
3 bringing the Lebara blueprint to life – all employee engagement
Every employee came to a one-day, highly interactive, Blueprint Event. Combining performance-coaching techniques with the creative process of movie-making, employees worked in teams to create documentaries demonstrating their interpretation of The Lebara Blueprint. The outcome was phenomenal – across five days, employees shared their vast customer insight, ideas and creativity to produce a series of powerful movies that explored the full potential of this amazing organisation.
As a result of these events, there was an 86% rise in awareness and understanding of the organisation’s strategic ambitions and a 93% positive engagement figure was recorded across all employees.
Smashing all industry statistics for employee engagement – these events generated 93% positive engagement across the whole organisation.
4 embedding the Lebara blueprint – coaching for performance
Building on the high levels of positive engagement generated during the events, we followed up with a series of coaching training for the people managers within Lebara. The focus of this training was to give people managers the tools and techniques to coach their teams for high-performance in line with the Lebara competencies and values.
“I have been totally blown away by the shared values the teams have, their creativity, their energy, and that sense of pride the teams now have. It has been much more than we ever expected.”
Tim Wort, Chief Operating Officer Lebara
“artgym really connected with all levels of our very culturally diverse, global business. Everyone who was part of this process, from the senior leadership team to our street sales teams, had their expectations exceeded.”
Nick Townsend, HR Manager Lebara