Rosie Walford


Rosie is a psychologist by training, with an MA in Experimental Psychology from Oxford University. She specialised in strategic planning at J Walter Thompson and Leo Burnett, (international ad agencies), rising to board level. She trained in creative problem-solving at the Creative Education Foundation, New York, in coaching at Zenergy in New Zealand, and in group facilitation with one of the founding fathers of the field.

Rosie developed the Stretch Thinking process to enable people to be focused in action, with autonomy, purpose and passion. She uses the Stretch Thinking process to help companies resolve thorny questions (BBC, Body Shop, Great Western Trains, Safeway), or get deep alignment around their future direction: (GlaxoSmithKline, New Covent Garden, Lemon Jelly).

To express her interest in sustainability Rosie also practices Stretch Thinking in the ethical sector (Comic Relief, Friends of the Earth, Action Aid, HM Government). She teaches and coaches worldwide and is founder of The Big Stretch holiday. In parallel, she is a published author and occasional photojournalist for the Daily Telegraph and the Guardian, a way to pursue her passions for travel, biodiversity, yoga and sustainability. She has led an expedition of 12 people and 24 horses in the glacial Chilean Andes.