Carole Seawert is a highly experienced copywriter who helps organisations raise the impact of their communications campaigns. With a talent for creating engaging copy that’s clear, concise and compelling, she writes all kinds of commercially focused content, from websites and brochures, to annual reviews and staff publications.
With Carole, you don’t just get a writer, you get a strategic thinker who will ask all the right questions and interrogate your brief with intelligence to produce powerful, benefits-led copy.
She is also an accredited SEO (search engine optimisation) writer who rewrites existing web copy to shoot clients’ sites up the Google rankings. Citibank, Hitachi, Sony Ericsson, Transport for London and the London Stock Exchange are just some of the many clients Carole writes for.
After graduating with an honours degree in Business Management from Leeds University, Carole joined Texas Instruments in a marketing role. She then moved into PR on the agency side and subsequently went in-house to become head of public relations at the Financial Times.
The types of writing projects Carole undertakes include annual reviews, brochures, design guidelines, e-mail marketing campaigns, press releases, straplines, websites, and critiques of existing marketing materials, among others.